Marketing Your Services

I have been reading  many discussions in my LinkedIn groups and most center on a  particular common need : How do we  market our services. In a pool of many professionals with the same qualifications and /or language pair, how do you stand out from the crowd? We have all heard about  branding, specializing and finding your niche and although it is a very big part of the marketing strategy, networking  for me, and lots and lots of it, has played a  crucial part of my business.  All of the above would not be valid if you did not do your part of putting yourself out there and be known. I know it sounds obvious but what I  see from these LI groups ,  is that it  is something that not  many are doing. Done right, this is where you establish  yourself as a professional and are able to set yourself apart.  Face to face meeting and building relationships are  still the name of the game, always was and always will be regardless of profession. Continue reading Marketing Your Services